MemoTrip
A mobile travel app focused on helping travelers discover authentic local experiences through community insight and smart route planning.
My Role
As the UI/UX
Designer on MemoTrip, I worked across research, concept development, and visual
design.
My responsibilities included user research, competitive analysis, persona creation, user flows,
wireframes, and high-fidelity interface design. I led the design of the dashboard, notifications
experience, and route builder interactions, and contributed to the design system and branding
assets used for presentation and promotion.
The Problem
Travelers waste hours piecing together "authentic" itineraries from generic blog posts and scattered reviews. Current apps either offer rigid tourist traps or overwhelming lists without context, leaving users stressed rather than excited.
The Solution
A platform designed to prioritize community insight and flexible planning.
Authentic Discovery
Surfaces local recommendations shared by people who live there, not generic tourist lists.
Create Itinerary
Creates flexible travel routes based on interests, time, and location.
Share Experience
Builds confidence through shared experiences from verified contributors.
Design Process
01. Research
User interviews, competitive analysis, and travel behavior research.
02. Define
Synthesized insights into persons, user journeys, and product goals.
03. Design
Wireframes, interaction flows, and high-fidelity UI.
04. Validate
Usability testing and iteration based on feedback.
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Key Decisions
Strategizing for a better travel experience.
01. Prioritizing "Vibe"
Decision: Replaced
5-star ratings with "Vibe Tags" (e.g., 'Quiet & Cozy').
Why: Travelers choose spots based on mood,
not just
objective quality.
02. "Live Guide"
Decision:
Context-aware home screen based on time/location.
Why: Travelers need immediate, relevant
suggestions
without digging.
03. Route Builder
Decision: Routes as
"loose collections" rather than strict timelines.
Why: Rigid schedules cause anxiety;
flexibility allows
for spontaneity.
Branding & Typography
#007F71
#A8DADC
#E0F2F2
#111827
Fira Sans
Used for headings and large display text to create a clean, modern feel that inspires trust.
Josefin Sans
Used for body text and interface elements, ensuring maximum readability for travel details.
Outcome & Learnings
MemoTrip focuses on mood, context, and local insight for smarter travel discovery. Designs balance guidance and flexibility, helping travelers explore without overwhelm.
Vibe Tags
Outperformed star ratings, helping users decide faster.
Mood-based Discovery
Made planning lighter and more intuitive.
Live Guide
Valued for adapting in real time to location and schedule.
Clear Interface
Refining spacing, typography, and actions improved clarity and confidence.
Emotional Context
Matters more than raw data in travel decisions.
