Rahmani
A luxury wine branding project focused on heritage, elegance, and premium tactile packaging for the modern connoisseur.
Overview
As a Brand
Designer, I set out to conceptually redefine non-alcoholic wine by embracing
sophisticated, luxury aesthetics. The goal was to create a visual identity
that speaks to mindful drinkers who desire the ritual of celebration without
the alcohol.
This project encompasses brand strategy, logo refinement, and high-fidelity
packaging design translating complex flavor profiles into elegant visual motifs.
The Concept
The core concept was to build a brand world around the idea of "The Ritual" — the act of pausing, appreciating, and connecting. Every design decision, from typeface to label texture, serves this narrative.
Brand Strategy
Redefining the non-alcoholic segment required a strategy that moves away from "diet" alternatives and towards a standalone luxury experience.
Market Position
Positioning Rahmani as a premium lifestyle choice for the "mindful epicurean"—those who value high-quality ingredients and aesthetic ritual above all else.
Visual Language
Utilizing dark, moody palettes and intricate botanical etchings to contrast with the minimalist, bright designs typically found in the non-alcoholic market.
Design Process
01. Research
Deep dive into classic wine label architecture and historical botanical illustrations.
02. Ideation
Iterating on logo-marks that balance modern slab-serifs with fluid, organic forms.
03. Execution
Translating brand assets into high-fidelity tactile packaging and digital rollouts.
Branding & Typography
#BD202E
#F4F4F4
#231F20
Parfumeire
Serving as the primary display typography. Its elegant, high-contrast structure beautifully evokes the sophistication and luxury of premium wine labels.
Futura
Used for secondary headings and structural accents. Its timeless geometric precision offers a sharp, modern contrast to the organic display font.
Satoshi
Employed for body copy and detailed text. Satoshi provides exceptional readability, balancing the expressive luxury fonts with refined, neutral clarity.
Brand & Packaging
A curated selection of high-fidelity mockups showcasing the Rahmani brand across various luxury mediums and tactile packaging.
